Today was my last day at Schneider Associates and it had a little bit of everything. When I woke up this morning I felt kind of sick, and a lot tired, but this isn’t new. My day quickly turned from bad to good, when the train I got on ran express from Harvard Ave to BU East (Saving me about 5 stops). After a nice, quick train ride, I walked out of the Government Center station and was quickly handed two free iced coffee cans from Cinnabon (I only tried one – Cinnamon Vanilla – I do not recommend it). Then, I went into Dunkin Donuts and my coffee & bagel combo was 10 cents cheaper than usual, which is always nice when your living life as an unpaid intern. The rest of my day was pretty much average, except for the manual labor that had me building a book shelf and side table… if you know me, building things is not my strong point, so it was quite interesting. The end of the day went well, and once again I would like to thank all of my co-workers for providing me with such a positive experience.
Ok, so to talk a little about advertising, since I haven’t completely covered that yet. I found out the other day that the Nike advertisements featuring the tagline “My better is better than your better,” were for the Nike Sparq Training System. Did you know this? I thought the commercials were just promoting Nike as a brand, since they did not say a single thing about the Sparq system. This amazes me, only brands like Nike can pull something like this off. They run a gigantic ad campaign, that becomes part of pop culture, and people don’t even know exactly what they are promoting – amazing. I really like the line, “My strong apologizes for making your strong look like cottage cheese.” Who thinks of that?
Tomorrow I have interviews with Gearon Hoffman and AMP. I am pretty confident in my interviewing abilities, but you never really know. Wish me luck!
